Strengths are not what you think.
They’re more.

in Business          in Education          in Life


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More energy

Strengths are not what you’re “good at,” but rather what energizes you and drives excellence.  When you know how to activate, align and maximize your authentic strengths, no matter what, you tap into a bottomless well of energy that changes everything.

More engagement

People who know how to live and work from their strengths are simply more plugged-in and turned-on. Organizations that know how to support and align people with those strengths reap the benefits: unprecedented levels of engagement, creativity, problem-solving and skill.

More personal responsibility

People who know and understand their strengths feel – well, strong. They take 100% responsibility for their lives, at home and at work. They see solutions as within their control and every barrier becomes just another problem to be solved.

More resilience

Life happens. But adversity, no matter its scars, is no match for being dialed-in to the strengths we have used to survive. Once we understand this, these are the same strengths we use to thrive.

More ROI (return on investment)

Fixing deficits (which drain energy) requires a huge investment of time and resources with minimal pay-off.  Growing and aligning authentic strengths requires minimal (and smart) investment of time and resources that trigger rapid and exponential growth. Whether in business, education, or life, it’s just a better ROI.

More Life!

Let’s face it. In business, education, and life, we are driven by a deep desire to feel alive, to feel strong! When we tap into this energy, we get more done, solve problems faster and take more responsibility for our lives and our impact on the world around us. This is the power of Strengths in Focus.

Chris Trout, Founder of Strengths in Focus, on stage →

 Chris Trout, founder, Strengths in Focus

Transformative Keynotes

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in Business   ·   in Education   ·   in Life


Businesses and organizations run on energy – human energy. Leaders who understand how to unleash the source of this energy tap into an endless well of engagement, creativity, resiliency and personal commitment.  Learn more…


We want to help young people see themselves as strong, capable and resource-rich, but too often the adverse circumstances of their lives have created a distorted picture of who they are and what is possible. Learn more…


We get stuck in our own stories – about ourselves, others and the world around us. Yet, all our power lies in “the rest of the story,” where our unique and enduring strengths lead the way to clarity, passion and ease. Learn more…

Chris Trout has been instrumental in the transformation of our workplace culture. He has spoken at our management and executive level retreats, each time guiding us to be our best selves while igniting contagious excitement for what could be. As a result, our company has evolved into a cohesive team that works together with integrity and passion, as we fearlessly think outside of the box.

Teri Nickerson, Director of Human Resources, Stanford Management, Portland, Maine

Educators have always known that adverse experiences encountered outside school more often than not negatively impact students’ ability to learn inside the classroom.  Chris changed our mindset from an endless and generally unproductive focus on attempting to mitigate the deficits born of these experiences to a more feasible and effective focus on bolstering students’ strengths.

Don Reiter, Principal, Waterville Senior High School, Waterville, Maine

I can honestly say that I have never been happier or more excited about my future. I can’t remember the last time I had anxiety about where I should be going or what I wanted to do with my life.  These worries have been put to rest in the most magnificent of ways.




Eric Koll, LMSW, Rochester, NY (former coaching client)

Speaking to Ignite and Transform
Your Organization

Artful Facilitation to help everyone
see differently

Equally at home with CEOs or ground zero professionals, from South Central Los Angeles to rural Canada, Chris has that rare ability to reach audiences through both head and heart. He moves effortlessly from foundational research (which somehow never feels “research-y”) to powerful stories that speak directly to each audience member. The shelf life of Chris’ insights is measured in years, not hours or days – and is evidenced in the words of audience members:

Chris is real – not sugar coated. This is not about methodology or a set of techniques. It is the way he lives. 

It isn’t every day I attend a conference where I come away feeling empowered with information I can put into practice in my everyday life, both at work and at home.

The full story

Effective facilitation is like great jazz, an improvisational give and take that requires exquisite listening, sensitive choices, and the ability to jointly arrive someplace new and unexpected. Chris is a master of this kind of improvisation. The unsurpassed skill and insight he brings helps everyone lay down their assumptions and join in the improvisation. His perfectly timed observations and insights help the group move to the next level of discussion and sharing. And his authentic delight in the process inspires everyone to join in the improvisation, excited to see what is possible.

Whether you need to find creative solutions, resolve conflict, elicit feedback and ideas, or engage in affirmative inquiry, Chris will help you navigate this new territory and arrive somewhere you’ve never been before.

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Transitions Coaching for you or your team

(What is Transitions Coaching?)

Personal coaching

Personal Coaching

Life happens: unexpected change, another as soon as between you and what you want, that chronic negative dialogue in your head. You are not alone. Want to know what to do next?
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Leadership Coaching

Your DIY days are over. As a leader, all of your power comes from evoking the very best in others – by leveraging their strengths, their energy, their 100% commitment to a compelling vision.
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Team Coaching

What does a phenomenal team look like? Right people in the right places? Inspired & engaged? Clear and confident? Modeling excellence in everything they do? What would it take?
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Solutions Coaching

Sometimes you just need help with a specific problem. You’ve all been looking at it for so long, it feels intractable. The energy is low, the ideas have stopped coming, and everyone wishes it would just go away.
Learn more…

Speaking to Ignite

Keynotes, workshops, trainings

Transitions Coaching

Personal, leadership, team, creative solutions

Artful Facilitation

From small groups to large rooms.

Words that inspire action

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